Two friends with no other ambition than to make “relaxed pop” to have fun and entertain people. The Besmaya formula seems simple, but behind it is a lot of talent and many hours spent together.
Teresa Helbig Is The Designer Behind The New Iberia Uniforms
Teresa Helbig is the designer behind the new Iberia uniforms. A collection that brings together craftsmanship, haute couture and avant-garde materials while looking back at the past, but with its sights set on the future, to rewrite tomorrow.
With this proposal, Teresa Helbig joins the list of designers (Pedro Rodríguez, Manuel Pertegaz, Elio Bernhayer, Alfredo Caral and Adolfo Domínguez) who, since 1952 until 2002, provided the airline with their know-how to create their uniforms. “I believe that, for the first time, the past, present and future are united to create a collection that, as well as responding to classic couture and craftmanship codes, also responds to a modern and current aesthetic”.
The collection consists of twenty garments including dresses, skirts, trousers, blouses, coats and accessories such as scarves, ties, handbags or gloves, with a clear focus on an elegant, practical and avant-garde style, made with high quality fabrics with maximum functionality. A collection that also evokes qualities such as “closeness, excellence, and commitment to service”, in the words of the designer herself. Attributes that make sense and take shape in pieces that shy away from stiffness but whose elegance remains intact and deliberately timeless, perhaps with a nod to retro silhouettes. “With Teresa Helbig, we always say that we need to go back in time to take a step towards the future. Once more, we’ve gone over lifelong handcrafted tailoring to transform it into a more modern and current concept. This is reflected in details such as jackets with high creases, narrow lapels and ties or short fitted jackets. The coat features an attractive unisex flair, while feminine trousers aim to aid movement and pencil skirts and dresses are reinvented to become wearable day-to-day”, she explains.
“With Teresa Helbig, we always say that we need to go back in time to take a step towards the future. Once more, we’ve gone over lifelong handcrafted tailoring to transform it into a more modern and current concept”
The collection’s colour range sticks to navy blue tones (main colour), nude and Iberia’s business colours: red and yellow. “Navy blue represents balance, commitment and trust, while red embodies passion, dedication and vitality, and yellow highlights the company’s youthful and energetic side”. As for the colour nude, it represents authenticity and neutrality, and complements the mosaic of tones, both in details on cuffs, necklines and backlines that play with the concept of “now you see it, now you don’t”, like some blouse elements.
The uniforms will make their debut “in the air” before the summer, when the company’s 6,500 employees will wear the new designs, travelling to the more than 140 destinations in the 48 countries that Iberia operates in. “I like to think that these uniforms will make the employees wearing them feel like themselves. I want them to feel beautiful or handsome, flattered, empowered and proud to wear them”, declares Helbig. Spanish design has never flown so high.