What is Talento a bordo

If there is one thing that defines Spanish talent, it is our roots. They determine our identity, our character, our unique way of being in the world. Our roots nourish us and sustain us; they also help us to grow.

More than 100 years ago, one of the most outstanding writers in Spain penned some words that have a lot to do with our way of understanding and supporting talent:

“Roots, and wings. But
Oh, let wings take root,
and roots take flight.”
Juan Ramón Jiménez, 1916

Through the Talento a bordo initiative, at Iberia we support talent in all disciplines, from sports to innovation, including film, theatre, music, fashion, gastronomy, art, literature, photography and design. Inspired and encouraged by our culture and identity, our purpose is to continue helping our roots take flight beyond our borders, and for them to return strengthened and transformed. Because, when this happens, their success and growth reach us all.